Did you know that the way you phrase a question can completely change the answers you get? That’s why the Likert scale is such a powerful tool. It helps capture honest opinions by letting people rate how much they agree, disagree, or feel about a topic using a simple scale format.

Choosing the right question types in your interactive surveys makes a big difference in keeping people engaged and gathering useful insights.

If you’re looking to collect opinions or improve your survey design, this guide is packed with Likert scale examples and tips to help you succeed.

What Is a Likert Scale?

A Likert scale is a type of rating scale that measures how much someone agrees or disagrees with a statement. It usually has 5 or 7 answer options like:

5-Point Scale

Most popular format with these options:

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

7-Point Scale

Offers more variety for detailed feedback:

  • Strongly Disagree
  • Disagree
  • Somewhat Disagree
  • Neutral
  • Somewhat Agree
  • Agree
  • Strongly Agree

Tip: Use a 7-point scale when you want to dig deeper into opinions. A 5-point scale works well for shorter surveys.

Why Use Likert Scales?

Here’s why Likert scales are so useful:

  • Simple to answer: People can respond quickly without needing to explain.
  • Easy to compare: Answers follow a clear pattern for analysis.
  • Flexible: You can use them in almost any type of survey.
  • More accurate: It gives people a range instead of forcing a yes or no.

Likert scales are often included in live polls to boost audience engagement and get real-time feedback.

10 Likert Scale Examples by Use Case

1. Customer Satisfaction

Statement: The customer service representative was helpful in resolving my issue.

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

This is a classic 5-point scale that is balanced and easy to understand.

2. Product Quality Feedback

Statement: This product meets my expectations for quality.

  • Far Below Expectations
  • Below Expectations
  • Meets Expectations
  • Exceeds Expectations
  • Far Exceeds Expectations

Focusing on expectations gives better insights than simple satisfaction.

3. Usage Frequency

Statement: How often do you use our mobile app?

  • Never
  • Rarely (Less than once a month)
  • Sometimes (1-3 times a month)
  • Often (1-3 times a week)
  • Very Often (Daily or almost daily)

Providing timeframes makes responses more accurate.

4. Importance Rating

Statement: How important is fast delivery to you when shopping online?

  • Not Important at All
  • Slightly Important
  • Moderately Important
  • Very Important
  • Extremely Important

Helps you understand what matters most to your users.

5. Recommendation Likelihood

Statement: How likely are you to recommend our service?

  • Not at All Likely (0-2)
  • Not Very Likely (3-4)
  • Somewhat Likely (5-6)
  • Very Likely (7-8)
  • Extremely Likely (9-10)

This is similar to Net Promoter Score but fits within the Likert scale format.

6. Training Feedback

Statement: The training session improved my understanding of the topic.

  • Completely Disagree
  • Mostly Disagree
  • Somewhat Disagree
  • Somewhat Agree
  • Mostly Agree
  • Completely Agree

Using six options removes the neutral middle, pushing clearer responses.

7. Team Environment

Statement: I feel comfortable sharing my opinions during meetings.

  • Never
  • Rarely
  • Sometimes
  • Usually
  • Always

This is useful for workplace culture surveys.

8. Software Usability

Statement: The software interface is easy to use.

  • Very Difficult
  • Difficult
  • Neither Easy nor Difficult
  • Easy
  • Very Easy

Symmetrical wording helps respondents make clear choices.

9. Virtual Event Feedback

Statement: The virtual meeting platform made it easy to participate.

  • Strongly Disagree
  • Disagree
  • Agree
  • Strongly Agree

Four-point scales work well when you want people to pick a side.

10. Brand Value Perception

Statement: This brand offers good value for the money.

  • Definitely Not
  • Probably Not
  • Might or Might Not
  • Probably Yes
  • Definitely Yes

Probability language feels natural and works well for opinions.

How to Collect Better Survey Responses with Slidea

Slidea makes it easy to collect Likert scale-style feedback using interactive slides. Here’s how you can do it:

  • Use Scale slides for full-range responses from “Strongly Disagree” to “Strongly Agree”
  • Get instant group feedback with live polls
  • Use This or That slides as a quick Agree/Disagree check (2-point scale)
  • Try Traffic Lights slides to capture positive, neutral, or negative sentiment (3-point scale)

How to Analyze Likert Scale Results

  • Look for patterns: Are most responses positive (like “Agree” or “Strongly Agree”)? Or are the answers mixed or divided?
  • Find the average: Calculate the mean score to understand the overall opinion.
  • (Mean = Total score ÷ Number of responses)
  • Check the variation: A wide range of responses shows disagreement, while similar answers show agreement.
  • Track changes: Compare results over time to see if opinions improve or shift.

Common Mistakes to Avoid

  • Leading questions: Don’t write questions that suggest the “right” answer.
  • Unbalanced options: Avoid having more positive than negative choices.
  • Too many options: Stick with 4-6 answers unless you really need more.
  • Changing formats: Keep your scale type the same throughout the survey.

Final Thoughts

Getting valuable feedback doesn’t have to be difficult. With scale slides, live polls, and word clouds, it is simple to create surveys and people actually enjoy answering. These interactive formats encourage honesty, boost participation, and work smoothly in both virtual meetings and hybrid events. 

Using Slidea, surveys feel more like a conversation leading to better responses and smarter decisions.

FAQs

Q1. What’s the ideal number of options in a Likert scale?

Most use a 5-point scale, but 7-point options can give more detailed insights.

Q2. Can Likert scales be used in live presentations?

Yes. With interactive tools, you can collect and show responses live using polls or rating slides.

Q3. What’s the difference between a Likert scale and a rating scale?

A Likert scale measures agreement or opinion, while a rating scale often measures quality or satisfaction.

Q4. How do I analyze Likert scale responses?

You can use averages, percentage breakdowns, or visual tools like bar graphs to analyze responses easily.

Q5. Are Likert scales useful in hybrid events?

Absolutely. They make feedback collection easy across online and in-person audiences using tools like Slidea.